https://www.facebook.com/War2TidesOfDarkness/Me and burnt have used it before with quite a bit of success. It appears Tora and Smeagol have recently been using it with success as well.
It's a tool to advertise for the server, which means it costs money... The name of the game is:
1) Create an eye-catching facebook post (including Warcraft II logo helps)
2) Post it on the
https://www.facebook.com/War2TidesOfDarkness/ page
3) "Boost" the post... basically spend "X" amount of dollars and facebook will more or less spam it on people's facebook page so they Click, Like, and Share it
The #1 goal when boosting a post is selecting a specific target audience so your post has the most success.
I personally targeted males on facebook between the ages 13-45. I targeted geographic locations where war2 players already exist, but believed it would be more successful in developing countries where the idea of a FREE game would be more appealing. I also targeted people who already have "liked" the Warcraft 2 facebook page already (17,000 people as of now) and other RTS games (starcraft, age of empires, command & conquer)
Now would be an amazing time to target people who have "Liked" Warcraft the movie (800,000+ people) and it will probably become an even better target the closer it gets to the movie being released to theaters .. people are going to want to see what the movie is about and try to connect with it in any way they can
I also think it's better to spend more money on 1 good advertisement than little chunks of money on multiple advertisements.
So, if anyone wants access to
https://www.facebook.com/War2TidesOfDarkness/ with the idea that they are going to create a well designed and well planned post to "boost"(advertise), don't hesitate to ask.
just understand that posting things on the page itself without boosting them has little to no effect. It's an advertising tool that will cost $$ to utilize correctly.