I will come back if the average players on gets to around 150, although this seems like its not going to happen.
I think it can happen. The website is getting plenty of traffic already, and I have some ideas to further improve it so more visitors end up taking the desired action (downloading the client & playing). If we can coordinate efforts better when it comes to running Facebook ads, spreading YouTube vids around, streaming, etc. then I think we can definitely get there.
The key is getting enough people playing regularly so that new users we bring in will log on and always have people to game with. Once there's that expectation that you can log onto WC2 and easily get a game, people will be more inclined to continuing logging on and playing regularly, which boosts the total population and makes it even easier for future new players. Just have to get to that tipping point.